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The Story

About Us

The Best Tours in London,
Hands-Down

gio private london tours owner

Hello and welcome!

I’m Gio, the founder of Private London Tours. I’m a Londoner born and bred with an unrivalled passion for the city. With over a decade of guiding experience, I started Private London Tours to make sure that my guests could really experience London and not just drive by on a crowded tour bus.

Now, I split my time between setting up your reservations, and out guiding too – I love showing people around the city! I also dabble in a bit of writing such as my London walking tour book and my coffee table book. You also enjoy my self-guided audio tours which you can download and follow on your phone here.

The team includes both city tour guides and Blue Badge tourist guides (who can take you inside the sights). We offer tours both in London and the surrounding areas.

We pride ourselves on service.

Top-quality customer service is at the heart of our company’s philosophy. We’ll make sure you’re treated right from the enquiry until after you take your tour with us.

We are award-winners.

We don’t mean to brag, but we have won Tripadvisor’s Certificate of Excellence every year since opening. Plus, we’re currently the #1 rated private tour company in London. Read our reviews here.

We are a close-knit team.

We are a small company and therefore we know every guide on a personal level – no outsourcing here! This makes sure the guide you receive is the right fit for you.

What Tours do We Offer?

Here are just some of the types of tours we offer:

  • London Highlight Tours – See the best of London in either a half-day or a full day, either on foot with public transport or in our super-comfortable Mercedes vans. We can either see the sights from the outside or go inside them.
  • Tours of London’s Major Sights – Whether you want to go inside the Tower of London or Westminster Abbey, Churchill War Rooms or St Paul’s Cathedral, or London’s many incredible museums, we can help! Our guides cover countless other subjects and themes outside of these.

  • Hidden Gems of London – Get off the beaten path and go and see things that will fascinate you but are rarely seen! Perfect for Londoners, those who know the city well, or visitors wanting to see the real London away.

  • Tours outside London – We offer half-day trips to Windsor Castle and Hampton Court Palace on the edge of London. We also go further afield with full-day trips from London to Bath and The Cotswolds, Stonehenge and Salisbury, Oxford, Cambridge, Leeds Castle, and many other locations. Just get in touch!

  • Completely custom tours – Whether it’s a weekend focused on Diana, Princess of Wales, a London shopping tour for the best scarves, or a day looking at London’s Roman past, we’ve got it covered! We can offer themed tours to Jack the Ripper, architecture, gardens, Harry Potter and Street Art among many other things!

  • London Layover tours – If you have a very limited time in London we can pick you up at the airport, railway station or cruise terminal, show you around the city, and take you back at the end – we offer super-fast express trains or luxury vehicle options.

  • Language tours – London is the most multicultural city in the world, so we offer our tours in English, French, Dutch, Portuguese, Chinese Mandarin and Spanish daily. We can also offer tours in many other languages at your request such as Italian, German, Russian, and Arabic – just get in touch.

  • Corporate Tours – Looking for a unique activity for your employees? A tour is an amazing way for your team to bond as they arrive in the city for the first time, explore the area around the office, or see a part of the city that’s less well-known. We can, of course, start and end at your office, hotel, airport or anywhere else of convenience. See our dedicated corporate tours of London page.

  • School/Exchange Student Tours – Make sure your students have the best introduction to the city with our private school tours of London, available in all languages. We can offer in-depth museum tours, introductory tours and can customise tours to your specification. Available for groups of all sizes.